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Untitled document.edited (11).docx - Repositioning Tata...

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Repositioning Tata Nano and Launch in Europe A. Background Analysis Tata Motors Limited is an international company that deals with commercial manufacture of vehicles. Its headquarters are located in Mumbai, India. Since 1945 the company has been in operation and has achieved a handful of successes. It has located its manufacturing bases in major towns such as Pantnagar, Ahmedabad, Lucknow, Jamshedpur, and Pune. This is one of the largest commercial vehicle manufacturing companies in India with very high revenue of $7.2 billion as per an audit in the financial year 2006-2007. Each company has a goal that it aims to achieve. For Tata motors limited through the help of its employees and good stewardship of their chairman Ratan N Tata it aim to be "best in the manner in which we operate best in products we deliver and best in our value system and ethics." The employees go through regular coaching in order to improve their performance and be innovative in the industry.
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  • Summer '14
  • Mamba
  • Tata Motors Limited, Pantnagar

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