customer interview - April 11th 2019 Customer Deliverable...

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April 11th, 2019 Customer Deliverable Presented by: Melissa Bongarzone, Youngpyung Lee, Julia Malloy, Luke O’Neill, and Emily Powell
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In order to gain better understanding of market response our group conducted a primary research. This was achieved through interviewing 15 respondents across different age group and gender. The questions were asked with a brief description and design of the product. The questions and responses are listed below. Interview conducted by Youngpyung Lee What do you think of the product? do you like it? Why? Brilliant I always burn my toast I love it. I love the idea of the product I think it could be somewhat useful I like that it has interior lighting the aesthetic would be very important. Would you use this product ? I would definitely use it but the price will be important for me I would use it if the product provides better functions besides being able to see the interior of the toaster from outside. Yes I would if the design is really pretty. I bought a smeg refrigerator at home it is not so useful compared to other brand’s refrigerators but I bought it for the aesthetic purposes. If you could change one thing from the product what would it be? Make it affordable $80 is reasonable if the interior colors can change based on the progress of cooking. It would be really cool if there is a bluetooth installed with a toaster. I wish there are more variety of colors of the toaster for selection. Would you be willing to pay a premium for it ? What do you think of the price? Yes, $ 80 dollars maximum N0, $40 is the maximum I can pay $50 maximum dollars but if the design is really pretty I’m willing to pay more than that. Would you be willing to replace your toaster you currently use with Clearly Toaster? No I want to use my toaster If the price was similar to the toaster that I’m using right now I would definitely change it but if not I’m not going to change it.
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  • Spring '15
  • MANOLOVA
  • Toast, Toaster, Emily Powell, Julia Malloy, Luke O’Neill

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