Mixed Messages.pptx - Mixed Messages Chagodi Kukeye Kodige...

Chagodi Kukeye Kodige
March 4
th
, 2019
Mixed Messages

Definitions

According to Aristotle( n.d) stated that
pathos is the way of creating a persuasive
argument by evoking an emotional
response in the audience. Therefore,
pathos is humor to make an emotional
response to the viewers.

Logos – is the correct reasoning using
analogy and facts.

Ethos- is the trust building towards
authority or qualification for its
trustworthiness.

Stelara- Caridee English
(Stelara Commercial,
2015)

Who is featured
?

The featured person is a woman called CariDee
English. She is advertising about Stelara
commercial

The advertisement agency use her for
commercial interest

The spokeswoman appears in the commercial
for Stelara. She uses Stelara to keep her skin
clear for years and convincing the audience to
use Stelara to keep their skin clear.

What is she wearing?

she wore a fashionable outfit to magnify her
work

Blossom skirt

Pink and white dress

Wear different outfit to showcase the seasons

Wear the red head scarf around the neck instead
of head

She carried a handbag at the beach

Body language

She smiles as walking and talking

Overconfident of what she is doing

She blinks clearly

Very happy and walks majestically

Have eye contact with the viewers and the
camera