Mixed Messages.pptx - Mixed Messages Chagodi Kukeye Kodige...

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Chagodi Kukeye KodigeMarch 4th, 2019Mixed Messages
DefinitionsAccording to Aristotle( n.d) stated thatpathos is the way of creating a persuasiveargumentbyevokinganemotionalresponseintheaudience.Therefore,pathos is humor to make an emotionalresponse to the viewers.Logos – is the correct reasoning usinganalogy and facts.Ethos-isthetrustbuildingtowardsauthorityorqualificationforitstrustworthiness.
Stelara- Caridee English(StelaraCommercial,2015)
Who is featured?The featured person is a woman called CariDeeEnglish.SheisadvertisingaboutStelaracommercialTheadvertisementagencyuseherforcommercial interestThe spokeswoman appears in the commercialfor Stelara. She uses Stelara to keep her skinclear for years and convincing the audience touse Stelara to keep their skin clear.
What is she wearing?shewore a fashionable outfit to magnify herworkBlossom skirtPink and white dressWear different outfit toshowcase the seasonsWear the red head scarf around the neck insteadof headShe carried a handbag at the beach
Body languageShe smilesaswalking and talkingOverconfident of whatshe is doingShe blinks clearlyVery happy andwalks majesticallyHave eye contact with the viewers and thecamera

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Term
Fall
Professor
NoProfessor
Tags
Rhetoric, Stelara

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