Chagodi Kukeye KodigeMarch 4th, 2019Mixed Messages
DefinitionsAccording to Aristotle( n.d) stated that pathos is the way of creating a persuasive argument by evoking an emotional response in the audience. Therefore, pathos is humor to make an emotional response to the viewers.Logos – is the correct reasoning using analogy and facts.Ethos- is the trust building towards authority or qualification for its trustworthiness.
Stelara- Caridee English(Stelara Commercial, 2015)
Who is featured?The featured person is a woman called CariDee English. She is advertising about Stelara commercialThe advertisement agency use her for commercial interestThe spokeswoman appears in the commercial for Stelara. She uses Stelara to keep her skin clear for years and convincing the audience to use Stelara to keep their skin clear.
What is she wearing?she wore a fashionable outfit to magnify her workBlossom skirtPink and white dressWear different outfit to showcase the seasonsWear the red head scarf around the neck instead of head She carried a handbag at the beach
Body languageShe smiles as walking and talkingOverconfident of what she is doingShe blinks clearlyVery happy and walks majestically Have eye contact with the viewers and the camera
