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MPRM7113 RESEARCH METHODOLOGY– Assignment 2A social psychologist conducts a study and finds that married people report greater levels ofhappiness than non-married people. Here is how she conducts her study: She puts an ad in alocal newspaper. The ads says that she is seeking volunteers for her study, and that she islooking for married people and non-married people to participate. She pays participants €5each. She has them answer a series of questions about their happiness. Her data show thatmarried people, on average, had higher happiness scores than non-married people. A reporterreads about the study in an academic journal and writes a newspaper article entitled “Getmarried! It will make you happier.”a)What is wrong with the newspaper reporter’s title?
b)Describe the strengths and weaknesses of this study.
MPRM7113 RESEARCH METHODOLOGY– Assignment 2

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Term
Fall
Professor
Jusuf
Tags
researcher, Television program

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