Assignment 2 - intro marketing.docx - QUESTION 1 Segmenting...

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QUESTION 1 Segmenting customers into groups according to the benefits sought for in a product is best described as ... segmentation 1 geographic 2 demographic 3 behavioural 4 psychographic QUESTION 2 Pulp book company is facing a huge problem of outdated stock, which ONE of the following phases in the product life cycle can characterised the rapid decrease in sales in the target market of Pulp Book product? 1 Decline phase 2 Maturity phase 3 Introductory phase 4 Growth phase QUESTION 3 If the Pampers group decides to produce a baby shampoo named after the company what type of brand would this be? 1 A family brand 2 An individual brand 3 A company brand 4 A private brand QUESTION 4 Momentum wants to utilise a research technique to investigate the characteristics of young married couples to introduce a new insurance product to them. This is known as … research. 1 quantitative 2 post-hoc . 3 casual 4 qualitative QUESTION 5 There are three aspects that have to be considered when developing a research objective. Which ONE of
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