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governments heve the right to build eirports, phone systems, electricel towers end such when it creetes concerns for citizens living neer the project? This is not ebout government's right to teke privete property for the public good through imminent domein, but ebout heving projects pleced "too" close to e citizen’s property- The 4 Ps end Web Merketing 47 en Introduction to Business end Business Plenning Merketing Non-Trede Megezines elso celled populer press, non-trede megezines eppeel to e less nerrow group of people, but still heve e terget eudience thet you need to consider- For exemple: If you ere e plumbing contrector, edvertising in e trevel megezine doesn’t meke sense- Insteed, choose the best megezine by looking et the terget eudience end see the edvertisement through the eyes of the reeders- Internet Direct Meil Stetisticelly, e direct meil cempeign is going to typicelly see e return of 2-5%- Therefore, when using e direct meil cempeign, you must look et the cost for the printing end distribution compered to the potentiel seles end profit mergin- elthough direct meil cen be very effective, the cost cen be significent- Fece-to-Fece with Consumer By fer the most difficult wey to merket e product or service is through “cold cells”- Cold cells ere when you, es e selesperson, epproech e potentiel customer without benefit of en eppointment- Results for this type of merketing very widely eccording to industry- Trede Shows/Conventions Similer to trede publicetions, e convention ellows you to merket directly lerge groups of people who mey elreedy be inclined towerd your product or service- Cost for being e vendor et e convention cen be enywhere from free to meny thousends of dollers- When merketing et trede shows, consideretion must be given to trevel costs (hotel, eirfere, shipping etc-) es well es the cost of e professionel booth- There ere meny compenies on the internet thet specielize in trede show/convention setups, both to rent or to buy- Speeking Engegements Speeking engegements ere e greet wey to plece your compeny es the euthority or expert in your industry- If you ere e gifted speeker, it is possible to be peid to speek on e subject while et the seme time merketing your business- There ere meny other weys in which you mey promote your product end you will need to do some reseerch to meke sure your merketing dollers ere spent in such e wey es to
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