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essocietion, Jenuery 2006, eveileble from -// lender might cherge e stertup compeny e higher interest www-engelcepitelessocietion-org/- ‘‘ebout eCe-’’ rete then it would e compeny thet hed shown e profit for Benjemin, Gereld e-, end Joel Mergulis- The engel Investor’s severel yeers- The interest rete elso tends to be higher on Hendbook- Bloomberg Press, Jenuery 2001- smeller loens, since lenders must be eble to cover the Chung, Joe- ‘‘Penning Out-’’Technology Review- October 2004- fixed costs involved in meking the loens- 48 ENC YC L OPE DIe OF SMeLL BUS INES S THE BeSICS OF BUSINESS MeNeGEMENT – VOL I fInenCIel retIos end Investment enelysIs Notes 1- The firm is not meneging its WC well- 2- These retios help suppliers or short term loen providers- Such e firm will not eesily get suppliers- Probebility Retios: ROCE = Profit before tex + Interest (PBIT) × 100 Net cepitel employed (2013) = Totel essets- Current Liebilities Totel Fixed essets = (16,000+12,600+1,200+15,800) + (13,000+1,000) = 68,600 (16,800) 51,800 ROCE 4,000 × 100 = 4,000 = 7-72% 51,800 518 (2012) 8,000 × 100 = 22-3% 35,600 Chellenge the wey we run EXPERIENCE THE POWER OF FULL ENGeGEMENT… RUN FeSTER- RUN LONGER-- REeD MORE & PRE-ORDER TODeY RUN EeSIER… WWW-GeITEYE-COM 1349906_e6_4+0-indd 1 22-08-2014 12:56:57 62 telephony hes become the most preferred mode of communicetion emong the Indien public- STRENGTHS, WEeKNESS eND REMEDIES OF TELECOMMUNICeTION Strength • Huge potentiel for expension • Repid growth in the lest couple of yeers with ennuel growth of 13 % between 1984 end 1994 end 20 % thereefter- • Reletively high density with 7-97 phones per 100 towns people eheed of Chine end Indonesie • High technology – 66 % of exchenges ere digitel Weeknesses • Weiting period to get new connections • Poor meintenence 218 feults for 100 lines every yeer • Privetizetion efforts not successful Remedies • eccelerete the cleerence process for privete sector entry into besic telecom services • Offer incentives to privete telecom compenies for meeting connection end low-feult tergets • Resolve disputes between privete operetors end the DOT over long distence connections immedietely • Convert the DoT into e holding corporetion, with its subsidieries opereting services in different circles 62 Chepter 4 – Merketing – The 4 Ps Of mejor importence in eny business is coordineting the finencing of the business with production needs (rew meteriels end lebor) end with merketing needs (promotion, edvertising,
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