Module-1-Summary-Notes-Graphic-Design-L5.pdf

Module-1-Summary-Notes-Graphic-Design-L5.pdf - Professional...

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Professional Diploma in GRAPHIC DESIGN SUMMARY NOTES Typography
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MODULE 1 TYPOGRAPHY PLAYS A CRITICAL ROLE IN STRENGTHENING YOUR BRAND, CREATING INTEREST IN YOUR PRODUCT, AND HIGHLIGHTING YOUR CENTRAL MESSAGE. HERE YOU WILL GAIN A SOLID UNDERSTANDING OF THE BASICS AND LEARN HOW IT’S AN ESSENTIAL AREA OF SKILL AND KNOWLEDGE FOR ALL GRAPHIC DESIGNERS. What is Typography? 5.01 Forms & Classifications 5.02 Anatomy Of Type 5.03 Type Spacing 5.04 LESSON 5 Combining Type 5.05
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Typography WHAT IS TYPOGRAPHY? 5.01 Typography is an art form that has been around for hundreds of years. Typography is, quite simply, the art and technique of arranging type. Words and text are all around us every day in almost everything we do. In every piece of type you see, somebody has considered how the letters, sentences and paragraphs will look in order for it to be read by us, or make us feel a certain way when we look at it. Sometimes it is done well, others not. Often it is us graphic designers who are the ones deciding how it will look, in our brochures, our logos, our websites and so on. The better we are at this, the more effective our designs will be. WHY TYPOGRAPHY IS IMPORTANT As we all know by now Graphic Design is all about conveying a message. With regard to colour and shape, type also plays a role in the impression of your message. It gives the viewer an impression before even reading it. It can appear friendly or aggressive, suggest a traditional or modern approach, can look feminine or masculine, it can look chaotic or calm. So it’s your job to choose a type style that best expresses your message. Type has a personality and makes an impression. In the same way as colour and shape it can evoke an emotional response. Good type makes a difference! “Typography is an art form that has been around for hundreds of years. Typography is, quite simply, the art and technique of arranging type.”
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5.01 Typography Typeface V Fonts Typeface { Franklin Gothic Book Franklin Gothic Medium Franklin Gothic Demi Franklin Gothic Heavy Franklin Gothic Medium Condensed Franklin Gothic Demi Condensed Font { Franklin Gothic Book A typeface is a family of fonts (such as the Franklin Gothic Typeface here, Helvetica Regular, Helvetica Italic, Helvetica Bold, Helvetica Black, etc. would be another.) But a font is one weight or style within a typeface family (such as Franklin Gothic Book).
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Typography 5.01 Text Type v Display Type Text Type - usually between 8 –10 points, is designed to be used in large quantities at small sizes, for example most of newspaper and magazine type is Text Type. It has to be easy to read. Smooth reading is the goal and should seem as effortless as possible when we are reading. Again good typography should nearly go unnoticed. Text Types share some common characteristics to aid the clarity and smooth readability.
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