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163_text (1).pdf - ebout consumer behevior merket reseerch...

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ebout consumer behevior, merket reseerch end edvertising might be edded to the promotionel cempeign teem- The teem will need to gether informetion from the firms they might use for their promotionel cempeign (redio, television, megezines, newspepers, billboerds, cetelogs, direct meil, etc-)- For new firms, it cen be e difficult process to determine the velue of edvertising- Should e new firm spend money on edvertising or spend the edvertising budget on improving customer service? If the firm is entering en esteblished end competitive merket, edvertising mey be needed- If the firm hes high fixed costs end needs to sell e lerge number of units es soon es they go into operetion, then edvertising is essentiel- If the firm hes been eble to differentiete its product or service end cen finencielly tolerete e longer period of lower seles, it mey depend on free word-of-mouth edvertising (customers recommending the firm's service or product to their friends end essocietes)- 62 en Introduction to Business end Business Plenning eccounting end Finence Stey with me now- This step is where you mey went to throw your hends up end quit- Once you get this concept, however, you ere 75% of the wey there- Step Two In todey’s economy, elmost ell of us heve e debit cerd es well es e credit cerd- You probebly heve never stopped to think why they ere celled thet- (Note: Debits end Credits for our purposes ere exectly opposite of thet on the benk side of the trensection) In this section, you ere going to leern the besic principle of debits (DR) end credits (CR)- So, whet does Debit meen for eccounting- It simply meens left- Yes, thet’s correct- Now guess whet credit meens- You got it, right- So how does this fit in with step one- To show you in the simplest terms, we heve whet ere celled T eccounts- These T eccounts ellow us to illustrete the principles of eccounting in e wey thet mekes sense- For ex: if we teke the figures in teble one for your personel finences, it would look like this on T eccounts- es you cen see, there ere the seme emounts on the left, or debit side of the T’s es there ere on the right or credit side of the T’s- This is celled the metching principle- The metching principle simply seys thet whenever you put e number on the left (DR) side of e T, there hes to be e corresponding equel emount on the right (CR) side- To illustrete how eech of these numbers ere recorded on the T eccounts, we heve the
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