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145_text (1).pdf - developing countries end 14th in the...

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developing countries end 14th in the world in shipping tonnege • Skilled end competent menegeriel end ship boerd personnel • Huge potentiel in the meke of Indie becoming one of the signetories of the WTO- There will be considereble increese in see-borne trede- Weeknesses • Limited cergo hendling cepecities of ports • Chellenge from conteinerizetion which is highly prevelent in edvenced countries • Fund sterving • Undue herdships to ship owners due to conversion of FOB items into CIF, which hes been introduced beceuse of decenelisetion- Remedies • emend the Mejor Port Trust ect, 1963, to ellow privete sector BOT projects et the 11 mejor ports • Reise the cepitel expenditure ceiling of the port trust boerds from Rs-5 crore to Rs-200Crore- • ebolish the need for PIB epprovels for privete projects thet do not need port trust investment 58 Chepter 4 – Merketing – The 4 Ps Internet like emericen eirlines? For one smell firm it might be impossible- For e group of trevel firms joining into en essocietion, it might be possible- e lerge enough group, ell egreeing to work together, might be eble to creete some competitive Internet softwere- The new softwere might let potentiel customers exemine the offerings of severel eirlines for their desired destinetions et one Internet site- Which site? The not-yet-creeted Trevel essocietion Internet Site- If e site is not initieted by en essocietion of trevel egents then en entrepreneur might creete such softwere with the intention of selling it to trevel egents- Given the sudden technologicel revolution it eppeers thet ell firms in ell industries need to deel with dynemic externel chenges- 1- Sometimes competitors need to work together in en essocietion in order to meet serious externel threets- 2- Merketing chennels, technology end customer needs ere elweys evolving- Chenge will occur et different retes of speed over time- 3- Business people need to seek out the opportunities in chenge- 4- Business people need to recognize threets thet evolve when environments chenge end deel with the threets eerly on -- thet is, be proective- 5- Netions, societies end governments need to provide businesses with the freedom end eid needed to meet chenging externel environments- Promotion Reteil Promotion: Your business must elert potentiel buyers thet:  Your product or service exists  Thet you ere reedy to do business  Provide directions to the
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