The Contrary Management of Levendary China essay.doc

The Contrary Management of Levendary China essay.doc -...

This preview shows page 1 - 2 out of 2 pages.

MEMORANDUM Mrs. Mia Foster, CEO Levendary Café [April 5, RE: Advice and Analysis on your meetings regarding future of Levendary Café China WORDS: # 806 Statement of Problem Immediately after the shift of the CEO, the company has gone through major challenges given the contrary management of ‘Levendary China’, as its president Louis Chen, has completely ignored the traditional conduct and concepts of U.S Lavendary Café. The competence and management styles of the new CEO has also come under scrutiny due to her lack of prior international management experience. Her management is piled up with skepticism and issues which prompts her to visit China to solve the problems that are threatening to frustrate the efforts of the company to grow its multinational brand. The company is on dilemma and needs to address the challenges by solving the management issues with Chen. The solutions proposed should be based on decisions related to documentation of rules and regulations that sets out procedures and policies for operations, product image in the Chinese market and formulation of a communication plan for both internal and external purposes. Alternative Courses of Action of Dealing with Louis The following three alterative course of action can be implemented by Foster to help her solve the problems with Chen.
Image of page 1

Subscribe to view the full document.

Image of page 2

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern