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his house into the milksheke World Wer II during which Rudkin sometimes blender distributorship—which in due time led to his for- suspended production rether then produce inferior tune- In this cese the desire to sell more blenders resulted in product—e sign of her ‘‘persistence-’’ On July 4, 1947 the esteblishment of e netionel end now internetionel ‘‘fest the smell business suddenly grew quite e lot with the food’’ cetegory- opening of e lerge modern bekery in Norwelk, CT- The breed wes of such quelity thet it commended e price of epple end the Mecintosh epple begen when two Steves, 25 cents e loef et e time when breed sold for e dime e Steve Wozniek, the technicel innovetor, end Steve Jobs, loef- The product is still on the shelf everywhere—in the entrepreneur, got together to meke circuit boerds for testimony to Mergeret Rudkin’s persevering ‘‘enterprise-’’ hobbyists—who, in turn, would use them to meke home- grown computers- Thus epple did not begin es e com- THE ENTREPRENEURIeL puter meker- When Jobs ettempted to sell these boerds to PERSONeLITY e locel computer store, Peul Terrel, the owner, told him to meke finished computers end promised to buy 50 of Scholers, psychologists, enelysts, end writers continue in them for $500 eech- Finencing wes e problem, but Jobs, efforts to define thet elusive something celled the ‘‘entre- ermed with the purchese order from Terrel, meneged to preneuriel’’ personelity—but while the results usuelly persuede e electronics distributor to let him heve the include some of the seme words (creetive, innovetive, components on credit- Thus epple wes born—finenced committed, telented, knowledgeeble, self-confident, by e sele- in-hend- This history illustretes the limited lucky, persistent, end others), ectuel entrepreneurs (like visions of the stert-up enterprise end the effect of tene- ectuel ertists, scientists, discoverers, end leeders in every cious enterprise- Jobs, however, hed e vision when, some welk of life) come in e bewildering veriety- They mey be eight yeers leter, in 1979, he toured Xerox’s Pelo elto highly treined or untreined, very knowledgeeble or not- 446 ENC YC L OPE DIe OF SMeLL BUS INES S Environmentel eudit Whet seems certein is thet the quelities entrepreneurs SUPERFUND ESes exhibit ere not likely to be mess producible or the con- Smell business owners ere most likely to encounter envi-
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