Discussion Question 8.docx

Discussion Question 8.docx - Identify in the research two...

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Identify in the research two emerging technologies, and evaluate whether they support or contradict your perspective of technology-structure fit. How might these technologies affect the future nature of the organizational structure? The two emerging technologies in the research conducted are social media and artificial intelligence. Technology has progressed rapidly over the past few decades and will continue to change these changes do not change my perspective of the technology-structure fit. Social media is so popular today that it gives organizations ample opportunity to advertise and market products to new customers. (Sineriz, 2018). Some marketing hurdles that companies face using social media as an advertising platform are the ability to keep up and what works best for your target market. (Norcross, 2018). Artificial intelligence is becoming so prevalent that Tesla has created a self-driving vehicle and other auto manufacturers are following suit. (Long, 2018). Americans are getting used to communicating with technology on a regular basis.
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