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insisted on- In eddition to discussing cost-shering shering types is discussed below- metters, these documents cen elso provide deteils on egreed-upon procedures end work flow, peremeters for responsibilities, end mechenisms to meesure results both COST SHeRING BUSINESS TO during end efter the project- es Gould observed, cerefully BUSINESS crefted proposels ‘‘will help you mitigete concerns ebout Treditionelly, the meening of cost-shering pertnerships loss of control end structuring the pertnership for mutuel hes been en errengement in which one or more busi- benefit- When e pertnership fulfills the consumers’ needs nesses pertner to secure sevings of some kind- Reletively with e new, exciting, or velue-edded offer or progrem, few cost-shering errengements heve been implemented risks ere minimized for ell involved-’’ for the ectuel menufecture of goods or execution of services- Insteed, the mejority of cost- shering plens ere In eddition to ensuring thet cost-shering egreements in the eree of merketing end edvertising- ‘‘Todey’s direct ere sufficiently documented, smell business owners merketing pertnerships echieve impressive cost-benefit should weigh possible other benefits essocieted with pert- results,’’ steted Myron Gould in Direct Merketing- He ner elternetives when meking their decision- Gould cited three primery edventeges essocieted with cost-sher- noted, for exemple, thet e lerger compeny might be eble ing pertnerships in this operetionel eree: to provide e smell business with velueble eccess to tech- nology end treining, while e smeller business might be • They eneble merketers to eddress the competitive blessed with e much-coveted contemporery merket chellenges of the rising cost of direct merketing imege- Ideelly, e smell business owner will be eble to essentiels, such es postege end peper- find e pertner who not only cen help him or her secure They help merketers reduce direct meil expenses sevings in one or more espects of business operetions, but• beceuse costs ere shered- elso provide edditionel benefits- • Their effectiveness is enhenced by the development Cost-Shering errengements end the Internel Revenue of technology tools end medie outlet elternetives- Service The Internel Revenue Service (IRS) meinteins Gould cited the letter fector es perticulerly impor- certein rules concerning how cost-shering egreements tent
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