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Running head: PUBLIC RELATIONS AND LEADERSHIP IN THE SCHOOLS Seven Journal Article Critiques Samantha Hewit Liberty University
Running head: PUBLIC RELATIONS AND LEADERSHIP IN THE SCHOOLS Abstract When it comes to Public Relations, some may not understand nor acknowledge how and why Public Relations can and should be a part of the Educational system. Think of it as a way to bridge and connect the missing pieces between communication with schools and the public, the public being parents, community leaders and etc. The purpose of these article critiques includes describing the public relations role of school leaders. What can Leaders do to beter public relations within their respective schools? What are steps and guidelines that will show effective communication skills amongst leaders and the community? Who will hold themselves accountable to ensure the lines of communication are always open and fair? How will Public relations help and or hurt a school? Is Public Relations necessary? Hopefully these articles will to address these growing questions.
Running head: PUBLIC RELATIONS AND LEADERSHIP IN THE SCHOOLS PUBLIC RELATIONS FOR SCHOOLS If you’re not engaging, you’re failing This first article dives into the importance in why schools need and should have a PR team. The article starts off with a quick definition of what public relations is “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” (Brooks, 2017). The writer effectively breaks down key words and components within the definitions such as strategic communication and mutually Beneficial Relationships. “Whether or not you realize it, your school is constantly communicating. In fact, even if you’re not actively sending out messages, you’re still saying something” (Brooks, 2017) Being a leader, this is important to know when addressing and trying to bridge the gap between the schools and the public. “Communication that is frequent, consistent, and meaningful says to your audience, “We care, and we’ll show that we care by keeping you informed and making sure you have all the information you need easily accessible.” This kind of message establishes a rapport of trust and respect with your audience.” (Brooks, 2019). As a leader one may be charged with many tasks which includes the ability to not only effectively but to also consistently show communication in all ways. This can be a daunting task, which is why the author suggest that all schools have a Public Relations team, doing this will and can elevate some stress from the leader and also assure that the schools build and maintain a positive repour with the community Mutually beneficial relationships talk about the importance of two-way communication. Two- way communications allow the public to not only receive updates and informations about the schools but it also allows the public to respond back with feedback. This is believed to help make connections and not just a place where on party does all the speaking and the other just listens. As a leader at times

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