Theories - Purpose of Theories Explanation Understanding...

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Purpose of Theories: - Explanation - Understanding - Prediction - Social Change Case 1: New Orleans Sender Message Channel Receiver (SMCR) Model: - Source (Who) Message (Says What) Channel (Through What Channel) Receiver (To Whom With What Effect?) - Key elements of SMCR Model: Noise- distortion in the channel (physical noise, psychological noise, physiological noise); Minds (Senders and Receivers); Channels (pathway to communication); Meanings; Messages (words, sounds, actions, or gestures in an interaction) - Environment: Noise; Relationships: Minds, Channels; Information: Meanings, Messages - SMCR does not indicate behavior Case 2: Corporate Communication Relational Dialectics Theory: - Relational life is characterized by ongoing tensions between contradictory responses - Although relational needs are conflicting, partners cannot give up on one need at the expense of the other (“Both/And”) - Partners use communication to negotiate the push and pull they feel between opposing needs - Basic Relational Dialectics: Autonomy and Connection- conflicting desires to be close and separate; Openness and Protection- conflicting desires to tell secrets and keep them hidden; Novelty and Predictability- conflicting desires to have stability and change Symbolic Interactionism: - Key concepts in SI: Mind- ability to use symbols with common social meanings, develops through interaction; Self (imagining how we look to another person)- looking glass self (our ability to see ourselves as others see us), I (the spontaneous, impulsive, creative self) and Me (The reflective, socially aware self); Society- web of social relationships humans create and respond to, Generalized other (the attitude of the whole community) - People act towards things based on the meaning those things have for them. These meanings are derived from social interaction and modified through interpretation. - Symbolic Interactionism is a social constructionist approach to understanding social life that focuses on how reality is constructed by active and creative actors through their interactions with others. Social Penetration Theory: - People develop close relationships by sharing personal information about
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themselves to each other - People decide how much to disclose by evaluating costs and benefits - Relationships develop in a predictable way - Personality as an onion Personality is layered: outer layers are superficial information, inner core is more intimate- includes deeply held values, self- concept, emotions, etc.; People become closer by letting others penetrate through some of the layers; Relationships vary in depth and breadth of penetration - Stages of Social Penetration: Orientation, Exploratory Affective Change, Affective Exchange, Stable Exchange Organizational Culture Theory: - Members create and maintain organizational reality, which results in a better understanding of organizational values - Culture can be understood through studying how members use and interpret symbols - Cultures vary across organizations
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This note was uploaded on 03/31/2008 for the course COMM 1300 taught by Professor Scherer,c. during the Spring '08 term at Cornell.

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Theories - Purpose of Theories Explanation Understanding...

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