NIKE INCORPORATION
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Nike Incorporation – Business Profile
Lance Caldwell-Cox
Matthew Farmer
Channan Pondexter
Amber Whisenhunt
DeVry University
BUSN-369
August 27, 2018
Professor Willie Wilborn
NIKE INCORPORATION
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Table of Contents
Name, history and background……………………………………………………..…….……..3
Continents of Operation….……………………………………………………………….….…4
Stock exchange identifier and listing………………………..………………………………….4
Description of the products and services (4 P’s) offered and where sold……………..………..5
SWOT Analysis …………………………………………………………………………….…..6
Competition……………………………………………………………………………….…….7
Demographics of consumers………………………..…………………………………………..7
Organization Structure………………………………………………………………………….9
Entrance and Exit Strategies……...……………………………………… ……………………9
Government Structure and economic indicators………………………………………………..11
Marketing strategies ………………………………………..…………………………………..12
Pricing strategies………………………………………..……………………………………
....
13
Global operations and supply chain………………………………………..……………...……14
Compensation and appraisal system………………………………………..…………………..15
Employee culture, employer relations, and practices…………………………………………..16
Exchange Rates…………………………………………………………………………………18
Sources of Funds………………………………………………………………………………..19
Stock Performance………………………………………………………………………………21
Accounting Practices……………………………………………………………………………21
Financial Performance…………………………………………………………………………..21
References …………………………………………..…………………………………………..23
NIKE INCORPORATION
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Name, history and background
Founded as an importer of Japanese shoes, NIKE, Inc. has grown to be the world's largest
marketer of athletic footwear, holding a global market share of approximately 37 percent.
Nike
Inc., has been around for 54 years.
The brand started in 1964 with $1200 in the bank; it was
founded by track/field coach Bill Bowerman and a middle-distance runner Phil Knight.
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