Business Profile - Group 3_wk 8 Final.docx - NIKE INCORPORATION 1 Nike Incorporation \u2013 Business Profile Lance Caldwell-Cox Matthew Farmer Channan

Business Profile - Group 3_wk 8 Final.docx - NIKE...

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NIKE INCORPORATION 1 Nike Incorporation – Business Profile Lance Caldwell-Cox Matthew Farmer Channan Pondexter Amber Whisenhunt DeVry University BUSN-369 August 27, 2018 Professor Willie Wilborn
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NIKE INCORPORATION 2 Table of Contents Name, history and background……………………………………………………..…….……..3 Continents of Operation….……………………………………………………………….….…4 Stock exchange identifier and listing………………………..………………………………….4 Description of the products and services (4 P’s) offered and where sold……………..………..5 SWOT Analysis …………………………………………………………………………….…..6 Competition……………………………………………………………………………….…….7 Demographics of consumers………………………..…………………………………………..7 Organization Structure………………………………………………………………………….9 Entrance and Exit Strategies……...……………………………………… ……………………9 Government Structure and economic indicators………………………………………………..11 Marketing strategies ………………………………………..…………………………………..12 Pricing strategies………………………………………..…………………………………… .... 13 Global operations and supply chain………………………………………..……………...……14 Compensation and appraisal system………………………………………..…………………..15 Employee culture, employer relations, and practices…………………………………………..16 Exchange Rates…………………………………………………………………………………18 Sources of Funds………………………………………………………………………………..19 Stock Performance………………………………………………………………………………21 Accounting Practices……………………………………………………………………………21 Financial Performance…………………………………………………………………………..21 References …………………………………………..…………………………………………..23
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NIKE INCORPORATION 3 Name, history and background Founded as an importer of Japanese shoes, NIKE, Inc. has grown to be the world's largest marketer of athletic footwear, holding a global market share of approximately 37 percent. Nike Inc., has been around for 54 years. The brand started in 1964 with $1200 in the bank; it was founded by track/field coach Bill Bowerman and a middle-distance runner Phil Knight.
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