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Reebok.docx - Reebok (/ˈriːbɒk/) is an English footwear and...

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Reebok(/ ri b k/ˈ ː ɒ) is an Englishfootwearandapparelcompany, and a subsidiary of Germansporting goods giantAdidas[1]since 2005.[2][3]Reebok produces anddistributesfitness,runningandCrossFitsportswearincluding clothing andfootwear. It is theofficial footwear and apparel sponsor forUltimate Fighting Championship(UFC),CrossFit,andSpartan Race.[4]In 1958, Reebok was established as a companion company toJ.W. Foster and Sons, founded in1895 inBolton,Lancashire, England.[5]From 1958 until 1986, all Reebok apparel featuredtheU.K. flag.[6]The Union Flag is featured on Reebok's "Classic" line of apparel.[7]The company's global headquarters are located inBoston, Massachusetts,[8]U.S., with regionaloffices inAmsterdam,Montreal,Hong Kong, andMexico City.In November 2016, Reebok announced they would be moving their headquarters from theBoston suburb ofCantonto the innovation and design building in the seaport district ofSouthBoston. The reasons for the move, according to the company, were to be located in an urbanenvironment that is more desirable tomillennialworkers and to “clarify the roles” of United Statesoffices.[9]The move was completed in autumn of 2018.[10]Contents1Historyo1.1Early historyo1.21980s–1990so1.32000s–present1.3.1Adidas acquisition2Offices3Products4Endorsementso4.1Asiao4.2Europeo4.3Russiao4.4North America4.4.1United States4.4.2Non-sport related endorsementso4.5Oceaniao4.6South America5Sponsorshipso5.1Additional sponsorships6Charitable work7See also8References9External linksHistory[edit]Early history[edit]In 1895,Joseph William Fosterat the age of 14 started work in his bedroom above his father'ssweet shop inBolton, England, and designed some of the earliestspiked running shoes.[11]Afterhis ideas progressed, he founded his business 'J.W. Foster' in 1900, later he joined with his sonsand changed the company name toJ.W. Foster and Sons.[12][13]Foster opened a small factorycalled Olympic Works, and gradually became famous among athletes for his "running pumps".[11]For pioneering the use of spikes, the company's revolutionary running pumps appear in the
book,Golden Kicks: The Shoes that changed Sport.[14]The company began distributing shoesacross the Union Jack flag which were worn by British athletes.[14]They were made famous by100m Olympic championHarold Abrahams(who would be immortalised in the Oscar winningfilmChariots of Fire) in the1924 Summer Olympicsheld inParis.[14][15]In 1958, in Bolton, two of the founder's grandsons,Joeand Jeff Foster, formed a companioncompany "Reebok," having found the name in a South African dictionary won in a running racebyJoe Fosteras a boy.[12]The name isAfrikaansfor thegrey rhebok, a type of Africanantelope.

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Term
Summer
Professor
William
Tags
Reebok

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