2 kfc.pdf - Analysis the vision statement of a country:...

This preview shows page 1 - 2 out of 4 pages.

Analysis the vision statement of a country:Background of KFC:Kentucky Fried Chicken is one of the largest fast food Franchise concepts of today; it is presentin various countries around the world and it has been able to establish a renowned Internationalreputation in multiple continents. Starting in the United States in the 1939, it has grown tobecome a true multi-domestic company. KFC has focused on foreign markets since the 1960sand has found a new challenge today in conquering Asia.Vision of Kentucky Fried Chicken (KFC):Vision incorporates the philosophy of the founders or top management. Any company mayapply vision statement for where do they want to go. Vision statement is one’s company’sinspiration, the framework for all their strategic planning. As same KFC has some vision toreach their goals.KFC’s vision is to be leading integrated food services group in ASEAN region deliveringconsistent quality products and excellent customer focused. As a restaurant company, is to put

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 4 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Fall
Professor
NoProfessor
Tags
pizza hut

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture