2 kfc.pdf - Analysis the vision statement of a country:...

Analysis the vision statement of a country:
Background of KFC:
Kentucky Fried Chicken is one of the largest fast food Franchise concepts of today; it is present
in various countries around the world and it has been able to establish a renowned International
reputation in multiple continents. Starting in the United States in the 1939, it has grown to
become a true multi-domestic company. KFC has focused on foreign markets since the 1960s
and has found a new challenge today in conquering Asia.
Vision of Kentucky Fried Chicken (KFC):
Vision incorporates the philosophy of the founders or top management. Any company may
apply vision statement for where do they want to go. Vision statement is one’s company’s
inspiration, the framework for all their strategic planning. As same KFC has some vision to
reach their goals.
KFC’s vision is to be leading integrated food services group in ASEAN region delivering
consistent quality products and excellent customer focused. As a restaurant company, is to put