Chapter 16 Integrating Supply Chain and Logistics Management

Chapter 16 Integrating Supply Chain and Logistics...

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Chapter 16 Integrating Supply Chain and Logistics Management SIGNIFICANCE OF SUPPLY CHANIN AND LOGISTICS MANAGEMENT 1. Relating marketing channels, logistics, and supply chain management a. Logistics- involves those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost b. Logistics management- practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption 2. Supply Chains Versus marketing channels a. Supply chain- a sequence of firms that perform activities required to create and deliver a good or service to consumers or industrial users i. Includes suppliers that provide raw material inputs to a manufacturer as well as the wholesalers and retailers that deliver finished goods b. Supply chain management- integration and organization of information and logistics activities across firms in a supply chain for the purpose of creating and delivering goods and services 3. Supply Chain Management and Marketing Strategy a. Aligning a supply chain with marketing strategy i. 3 steps: 1. understand the customer 2. understand the supply chain 3. harmonize the supply chain with the marketing strategy b. Responsive supply chain- relies on more expensive express transportation for receipt of components from suppliers and delivery of finished product to customers (dell) c. Efficient supply chain- designed to deliver products to consumers at the lowest possible cost (walmart) OBJECTIVE OF INFORMATION AND LOGISTICS MANAGEMETN IN A SUPPLY
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Chapter 16 Integrating Supply Chain and Logistics...

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