Final--Sp08 - University of Southern California Marshall...

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University of Southern California Marshall School of Business BUAD 307 Lars Perner, Ph.D., Instructor Marketing Fundamentals Spring, 2008 Name: __________________________ Signature:___________________________ Exam Form: A Exam serial number: __________ FINAL EXAMINATION Please: Write your name on this exam. Bubble in name, ID, and exam version. Leave the phone number region blank. Bubble in your exam serial number in the “Subjective score” region. Mark all your multiple choice answers on the Scantron form. Have fun! NO TALKING TO OTHER STUDENTS AT ANY TIME ABOUT ANY TOPIC FOR ANY REASON. USE OF EXTRASENSORY PERCEPTION (ESP) ELECTRONIC DICTIONARIES BASEBALL CAPS (UNLESS WORN FOR RELIGIOUS REASONS) TRANSPARENT WATER BOTTLES IF YOU HAVE A PRINT DICTIONARY, YOU MUST HAVE THIS MARKED AND APPROVED BY THE INSTRUCTOR OR A PROCTOR BEFORE THE EXAM BEGINS Part I: Multiple Choice (2 points each for a total of 50*2=100 points out of or 83.3% of the exam). Suggested time allocation: 1.5 minutes per question for a total of 75 minutes. For each question below, please choose the best answer. Please mark your answers on the Scantron sheet. There will be no credit for multiple-choice answers written on the exam. REMINDER : This exam is intended to separate those students who have studied the material from those who have not. If an answer seems too absurd to be true to someone who has studied the material, it probably is. However, those who have chosen not to study may be impressed by the fancy buzz even if they occur in the wrong places.
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1. Odd pricing (e.g., prices such as $399.99 rather than $400.00): a. Is a very powerful way to get consumers to feel that they pay significantly less than they actually do. b. Makes it difficult to implement “push” marketing. c. Is usually much more effective if the “skimming” pricing strategy is chosen rather than penetration pricing. d. Both (b) and (c). e. None of the above. 2. Which of the following factors appear to directly influence how well a particular web site is ranked in search engines on a specific term or phrase? a. How many people put the site into their “favorites” collection in their web browsers. b. The number of links to the site from other web sites that are highly ranked on the term or phrase in question. c. Credible repetition of the term or phrase on the site. d. Both (b) and (c). e. All of the above. 3. The International Product Life Cycle suggests that: a. Certain products will spread more quickly in some countries than they will in other countries. b. Certain capital goods may be bought by businesses in more affluent countries and then re-sold to less affluent countries when some of the useful life of the product still remains. c.
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This note was uploaded on 05/26/2009 for the course BUAD 307 taught by Professor Morristowns during the Spring '07 term at USC.

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Final--Sp08 - University of Southern California Marshall...

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