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MT_II--F08-A--key

MT_II--F08-A--key - University of Southern California...

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University of Southern California Marshall School of Business BUAD 307 Lars Perner, Ph.D., Instructor Marketing Fundamentals Fall, 2008 MIDTERM II KEY AND SAMPLE SHORT ANSWERS Part I: Multiple Choice Version A Credit for any answer on questions 3, 13, 26, 35 Version B Credit for any answer on questions 9, 17, 21, 34 Version C Credit for any answer on questions 6, 17, 28, 32 Version D Credit for any answer on questions 6, 23, 34, 38 If you missed an excluded question—one of the four questions on each version for which each individual will receive full credit regardless of the answer given—there should be a slash through your answer for that question and a “+1” indicated. Your total multiple choice score is calculated by taking your original score, then adding credit for any excluded questions missed, and then adding a two point difficulty adjustment. This figure is then multiplied by two to receive a score out of 80. Your total score is this multiple choice score plus your score on the short answer section. Question 3 of the short answer section was found to be confusing.
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