MT1--F08--A--key - University of Southern California...

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University of Southern California Marshall School of Business BUAD 307 Lars Perner, Ph.D., Instructor Marketing Fundamentals Fall, 2008 MIDTERM I—KEY AND SAMPLE SHORT ANSWERS Part I: Multiple Choice (2 points each for a total of 20*2=40 or 80% of the exam). Suggested time allocation: 2 minutes per question for a total of 40 minutes.)
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. Part II: Short answer . Using the space provided on the exam, please answer ONE of the following two questions. If you answer both, only the first question will be counted. 10 points = 20% of the exam. Suggested time allocation: 10 minutes. PLEASE WRITE YOUR ANSWER BELOW ON THIS EXAM—NOT ON THE SCANTRON SHEET . 1. What is “commercial comedy?” How can the parties involved each benefit? OR Commercial comedy involves a firm creating a comedy routine based on its brand mascots and making this routine available for free to non-profit groups to use as entertainment at fundraisers. The non-profit groups benefit by having free, high quality entertainment available, allowing them
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This note was uploaded on 05/26/2009 for the course BUAD 307 taught by Professor Morristowns during the Spring '07 term at USC.

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MT1--F08--A--key - University of Southern California...

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