MT1--Sp08---sample_answers

MT1--Sp08---sample_answers - University of Southern...

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University of Southern California Marshall School of Business BUAD 307 Lars Perner, Ph.D., Instructor Marketing Fundamentals Spring, 2008 MIDTERM I Exam Form: A Part I: Multiple Choice (2 points each for a total of 20*2=40 or 80% of the exam). Suggested time allocation: 2 minutes per question for a total of 40 minutes.) For each question below, please choose the best answer. Please mark your answers on the Scantron sheet. There will be no credit for multiple-choice answers written on the exam. Please keep in mind that if an answer seems too absurd to be true, it probably is!
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Part II: Short answer . Using the space provided on the exam, please answer ONE of the following two questions. If you answer both, only the first question will be counted. 10 points = 20% of the exam. Suggested time allocation: 10 minutes. PLEASE WRITE YOUR ANSWER BELOW ON THIS EXAM— NOT ON THE SCANTRON SHEET . 1. You have just run a search on ABI/Inform to find articles about the marketing
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MT1--Sp08---sample_answers - University of Southern...

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