MT1--Sp08---sample_answers - University of Southern...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
University of Southern California Marshall School of Business BUAD 307 Lars Perner, Ph.D., Instructor Marketing Fundamentals Spring, 2008 MIDTERM I Exam Form: A Part I: Multiple Choice (2 points each for a total of 20*2=40 or 80% of the exam). Suggested time allocation: 2 minutes per question for a total of 40 minutes.) For each question below, please choose the best answer. Please mark your answers on the Scantron sheet. There will be no credit for multiple-choice answers written on the exam. Please keep in mind that if an answer seems too absurd to be true, it probably is!
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Part II: Short answer . Using the space provided on the exam, please answer ONE of the following two questions. If you answer both, only the first question will be counted. 10 points = 20% of the exam. Suggested time allocation: 10 minutes. PLEASE WRITE YOUR ANSWER BELOW ON THIS EXAM— NOT ON THE SCANTRON SHEET . 1. You have just run a search on ABI/Inform to find articles about the marketing
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 2

MT1--Sp08---sample_answers - University of Southern...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online