march 4 - March 4 Cognitive motivation/balance theory We...

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March 4 Cognitive motivation/balance theory We like behavior and attitude to line up. if they don’t, we get tension/dissonance and we are motivated to change it. Remember… learning theory predicted $20 people would say they enjoyed it, but in actuality $1 people said they enjoyed it. Blame it on the dissonance!! Also study with grasshoppers. Experimenter is mean to you, then asks you to do him a favor by doing the study w/ friend grasshopper. Later when asked how the grasshopper was, most people said they enjoyed it… why? Because in their minds there is disharmony about doing a gross favor for someone who was mean to you. So you lie/convince yourself and say you enjoyed it to reduce tension from the two things not lining up…to reduce cognitive dissonance. Another one. . women got to separate to choose from their top two choices of tools. When asked to rate the one they chose and didn’t choose, they magnified the great things from the one they chose and the terrible things from the ones they didn’t choose. Cognitive
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This note was uploaded on 05/28/2009 for the course PSYCH 200.133 taught by Professor Dr.drigotas during the Spring '08 term at Johns Hopkins.

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march 4 - March 4 Cognitive motivation/balance theory We...

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