feb 25 2 - Attitudes the tendency to evaluate...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Attitudes: the tendency to evaluate objects/issues favorably or unfavorably. Components : primary component: Evaluation (affective component) emotional component of an attitude. Think in a positive, negative, or neutral way…The overall opinion. Belief : (cognitive component) knowledge structure made up of beliefs about the concept. Negative beliefs equal negative evaluation. Behavior - look at this as reflection of attitude… or it could be a component or element of your attitude and sometimes behavior is not from attitude only. .??????????????????????? Best reflection of an attitude is behavior. Very similar to schemas – they are attitudes Structure and evaluation issues apply Attitudes are stable once formed, there are central nodes (like physical appearance on first glance)… tend to form attitudes quickly, look for info consistent with that attitude, avoid info that is inconsistent. However, may have many beliefs but usually one overall feeling (which could be tough to change). There are central nodes: physical appearance could shape your attitude about them.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 05/28/2009 for the course PSYCH 200.133 taught by Professor Dr.drigotas during the Spring '08 term at Johns Hopkins.

Page1 / 2

feb 25 2 - Attitudes the tendency to evaluate...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online