feb 25 2 - Attitudes the tendency to evaluate...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Attitudes: the tendency to evaluate objects/issues favorably or unfavorably. Components : primary component: Evaluation (affective component) emotional component of an attitude. Think in a positive, negative, or neutral way…The overall opinion. Belief : (cognitive component) knowledge structure made up of beliefs about the concept. Negative beliefs equal negative evaluation. Behavior - look at this as reflection of attitude… or it could be a component or element of your attitude and sometimes behavior is not from attitude only..??????????????????????? Best reflection of an attitude is behavior. Very similar to schemas – they are attitudes Structure and evaluation issues apply Attitudes are stable once formed, there are central nodes (like physical appearance on first glance)… tend to form attitudes quickly, look for info consistent with that attitude, avoid info that is inconsistent. However, may have many beliefs but usually one overall feeling (which could be tough to change). There are central nodes: physical appearance could shape your attitude about them.
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern