HIND OIL INDUSTRIES: DEMAND ANALYSIS Ashima Shafiqahmed 201911007 Deven Joshi 201911009 Khusbu Pareek 201911018 Kritika Taya 201911019 Priya Singh Chandra 201911105 Pradip Bambhaniya 201911104
MAA MUSTARD OIL 60.00% 40.00% Sales Retail Stores Bulk Consumers
EDIBLE OIL MARKET IN INDIA 45.65% 18.48% 14.13% 21.74% Market Share Palm Oil Soybean Oil Mustard Oil New Entrants(Olive Oil etc)
EDIBLE OIL INDUSTRY IN INDIA 75.00% 25.00% Categories Organized Branded Segment Unorganized Segment
MUSTARD OIL MARKET IN INDIA • Mustard Seeds grown in winter season(rabi). • Fresh stock in market during February and April. • Extensively consumed in northern, eastern and north-eastern India. • Consumption growing at a rate of around 20% every year. • Mainly Unorganized business and only 20% manufacturing units were registered. • No of processing units has gone down, an inefficient process led to a loss of around 10% of edible oil. • Larger companies were at a considerable advantage.
MUSTARD OIL MARKET IN INDIA • Unaffected because of taste preference of consumers.
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