Goal_Burnit1 - ADVERTISING SCHEDULE AT LEON BURNIT : GOAL...

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Sports ad Game show ad News show ad Sitcom ad Drama ad High-income men 7 3 6 4 6 High-income women 4 5 5 5 8 Low-income people 8 6 3 7 6 Cost/unit 120 40 50 40 60 ADVERTISING SCHEDULE AT LEON BURNIT : GOAL PROGRAMMING The Leon Burnit Ad Agency is trying to determine a TV advertising schedule for a client. The cli descending order of importance). It wants its ads to be seen by Goal 1: at least 65 million high-income men (HIM) Goal 2: at least 72 million high-income women (HIW) Goal 3: at least 70 million low-income people (LIP) Burnit can purchase several types of TV ads: ads shown on live sports shows, on game shows, dramas, and on soap operas. At most $700,000 total can be spent on ads. The advertising cost of viewers) of a 1-minute ad of each type are shown in the table below. As a matter of policy, th be placed on sports shows, on news shows, and on dramas. Also, it requires that no more than of show. Burnit wants to find the advertising plan that best meets its client's goals.
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Goal_Burnit1 - ADVERTISING SCHEDULE AT LEON BURNIT : GOAL...

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