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Goal Programming - Sitcom Drama Soap opera Minimum ads...

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HIM LIP HIW Cost Football 7 10 5 100000 Soap Opera 3 5 4 60000 d1- 0 p1 2 20 d2- 0 p2 3 d3- 5 p3 4 d1+ 2 d2+ 0 x1 6 d3+ 0 x2 0 600000 40 60 35 600000
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Sports ad Game Show News show Sitcom ad Drama ad Soap opera HIM 7 3 6 4 6 3 HIW 4 5 5 5 8 4 PIP 8 6 3 7 6 5 Cost/Unit 120 40 50 40 60 40 Sports Game Show News Show Sitcom Drama Soap opera Minimum ads required 2 0 2 0 2 0 <= <= <= <= <= <= Number Purchased 2 0 2 4 3.33 0 <= <= <= <= <= <= Maximum ads allowed 10 10 10 10 10 10 Total cost 700 <= 700 Goals for numbers of exposures Exposures HIM 62 >= 65 HIW 64.67 >= 72 PIP 70 >= 70
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Sports ad Game Show News show Sitcom ad Drama ad Soap opera HIM 7 3 6 4 6 3 HIW 4 5 5 5 8 4 PIP 8 6 3 7 6 5 Cost/Unit 120 40 50 40 60 40 Sports Game Show News Show Sitcom
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Unformatted text preview: Sitcom Drama Soap opera Minimum ads required 2 2 2 <= <= <= <= <= <= Number Purchased 2.000 0.000 2.000 2.333 5.278 0.000 <= <= <= <= <= <= Maximum ads allowed 10 10 10 10 10 10 Total cost 750 <= 750 Goals for numbers of exposures d -d + Exposures Amt.under goal Amt.over goal Balance Goal HIM 67.000 2 65 = 65 HIW 71.889 0.11 72 = 72 PIP 70.000 70 = 70 Priorities P1 1 P2 1 P3 1 Objective 0.11...
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