Running head: APPROACH TO CRISIS MANAGEMENT 1 Approach to Crisis Management: Defending an Organization’s Reputation William Erwin MKT 438
APPROACH TO CRISIS MANAGEMENT 2 Approach to Crisis Management: Defending an Organization’s Reputation For decades, there was no more beloved television figure than Bill Cosby. Producing and acting in the leading role, television’s top rated The Cosby Show in the 1980s, the actor played the patriarch Cliff Huxtable of an upper middle-class African American family in Brooklyn Heights, New York. Father Huxtable habitually advised and encouraged his five children with sage and principled advice and life lessons that many viewers applied to their very own personal lives. And the comedian, himself, who had risen from the projects of Philadelphia to become one of the prominent entertainment stars of his era, enjoyed a reputation for ethics and honesty around the world. After over thirty years in the limelight, Bill Cosby’s moral reputation endured a major setback that would eventually turn out to become the sully and end of his career on and off of the screen. The Beginning of the End In early 2000s, Bill continued to relish in fame as a stand-up comic and a renowned influence among African Americans, several women made accusations that initiated to demise of the Cosby Empire. One of the earlier public accusations stemmed out of claim by a Temple University alumna who claimed that Cosby, who served as an advisor and mentor, improperly gestured and touched her on numerous instances. Subsequently, the national news program for ABC aired the account, Bill remained silent while his attorney completely dismissed the female’s allegations. Suspiciously, Cosby settled with the same accuser in an out-of-court settlement to include a confidentiality agreement.
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- Fall '15
- Bill Cosby, The Cosby Show, Phylicia Rashād