Ch1_IntroClassStud

Ch1_IntroClassStud - Ch1 Introduction and Conceptual...

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Ch1 Introduction and Conceptual Framework Dr. Denise T. Ogden
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Successful Diversity Management Vision Ethics Respect Creativity Business goal orientation Striving for excellence
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Challenges Homogenous societies now heterogeneous Corporate managers do not yet have skills Globalization creates push and pull factors Comprehend dynamics Rid themselves of personal prejudices Leverage Diversity Industrialized countries- low birth rate and increased life Developing countries- growth in young people
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Types of Global Companies International Corporations -head quarters in one country and operations in one or more -culture heavily influenced by head quarters Multinational Companies -central corp office but each nat’l or regional center has own autonomy Global companies- headquarters in a region but multi-national team makes decisions
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Global Workforce Trends Established Countries Italy – 57 million to decrease to 41M by 2050
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This note was uploaded on 06/01/2009 for the course MKTG 347347 taught by Professor Ogden during the Spring '09 term at Penn State.

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Ch1_IntroClassStud - Ch1 Introduction and Conceptual...

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