ch3 summary & vocab

ch3 summary & vocab - Gender roles and perceptions...

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Gender roles and perceptions continue to evolve in the United States. At home, at work, and at play, women continue to redefine and reinvent themselves and their roles. This is the case at every level in the world of sports. Some major examples in professional sports include: 1 The Women's United Soccer Association (WUSA) -- WUSA began in 2001 and has been relaunched to capture the increasing popularity of the sport, which began with a United States win in the 1999 women's World Cup. Momentum has continued with a Gold Medal win by the U.S. Women's Soccer Team in the 2004 Olympics in Athens. Millions of girls in the United States play soccer in leagues, as they and their parents learn about the game and become fans. Major corporate sponsors of WUSA include Coca-Cola, Adidas, and Under Armour. Women's National Basketball Association (WNBA) -- WNBA began in 1996 and represents a major force in professional sports. Its popularity is such that the 2005 draft was televised on ESPN2. The WNBA audience attests to its broad-based appeal, with 70 percent of stadium attendance and 50 percent of the TV audience being male. As a consequence of this broad appeal, major endorsement contracts flow to WNBA stars such as Sue Bird of the Seattle Storm, who has contracts with Nike, American Express, and Minute Maid. Ladies Professional Golf Association (LPGA) -- The LPGA has gained considerable attention recently in part due to superstars such as Annika Sorenstam. Annika not only dominates the LPGA but also has seen success in crossing over to the PGA tour. Such appearances are a marketing dream
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This note was uploaded on 06/01/2009 for the course MKT 3350 taught by Professor Smith during the Spring '09 term at Texas State.

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ch3 summary & vocab - Gender roles and perceptions...

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