Week 13 Tute.docx - 1 What is meant by social marketing...

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1. What is meant by social marketing? Provide one example and discuss a social marketing issues in social, health, environmental and economic domains. The design, implementation and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution, and marketing research. 2. Explain not-for-profit marketing and give examples of NFP organisations? As they are not-for-profit, explain why the application of marketing principles should be important to them? Not for profit marketing refers to the marketing activities of organisations or individuals intended to achieve objectives other than conventional business goals such as profits. 3. Undertake a search for marketing positions on SEEK or the like. Identify positions from at least three different industries/sectors. What are the key duties specified? What is the salary range?

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