COMM88 - 0409

COMM88 - 0409 - The Research Process: Theories, hypothesis,...

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The Research Process: Theories, hypothesis, and research questions (cont.) 4/9/2009 Testing a Hypothesis: An Example - Researcher A - Social cognitive theory: children learn behavior by watching models behave - Hypothesis: watching TV violence will increase kids’ aggressive behavior - Huge endowments, big donors to do research (600 children) - How much violent TV viewed - How much aggression on playground - Conclusion: TV violence increases aggression Cannot control the shows that the children watch, so the conclusion should be changed to “TV violence is related to aggression” - Researcher B - Catharsis theory: watching others behave allows “purging” of pent-up feelings - Hypothesis: watching TV violence will reduce kids’ aggressive behavior - Doesn’t have as much money (60 children) - Watch one of four clips (0, 5, 10, 20) - Number of hits on toys - Conclusion: TV violence decreases aggression (for these people, these lab conditions, and etc) because it’s not a representative sample
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This note was uploaded on 06/03/2009 for the course COMM COMM88 taught by Professor Dorothymullin during the Spring '09 term at UCSB.

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COMM88 - 0409 - The Research Process: Theories, hypothesis,...

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