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Assessment Front Sheet
Assessment Title
Case Study : Joy of Chocolate
No.
Learning Outcome
Task no
1
Analyse the main aspects of the managerial function in organisations
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Learner Declaration
I certify that the work submitted for this Assessment is my own and research sources are
fully acknowledge.
Student Signature:…………………………………
Date:………………..
Qualification
Module Code and title
HND in Business
F84T 34
Managing people and Organisations
Student ID
Assessor
’s
Name
Cohort
Deadline
Submitted on
Batch
22/8/2019
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Assessment Brief
Module Code and Title
F84T 34
Managing people and Organisations
Qualification
HND in Business
Deadline
22/8/2019
Assessor
’s
Name
Assessment Title
Case Study :
Joy of Chocolate
The following assessments are based on the case study of Joy of Chocolate. It deals with
the background and development of J.O.C. and the people involved with the company. It
then relates the further development towards a merger/takeover of CG chocolates.
Answers to questions can use either of these businesses before the merger.
You must provide evidence from the case study in your answers.
Scenario / Context
You should read the case study below and follow the task instructions at the end.
J.O.C. (Joy of Chocolate)
was created in 1999 by Suzy Campbell and is based in Stirling.
She funded her new business with her redundancy package from Safeway Stores where
she had been General Manager. Suzy’s motivation was to fulfil her ambition of having
her
own business and achieve her dream of creating gourmet chocolates. In the five years
prior to her redundancy Suzy had spent her holidays achieving professional qualifications
in chocolate making and before starting the business she had spent six months gaining
valuable work experience with various chocolate firms in Europe. In the early days Suzy
considered survival a major achievement but as time passed her ambitions for the
business grew.
Suzy’s career in retailing had given her valuable managerial
experience. She was skilled in
forward planning and had sales expertise developed through the years working with food
suppliers. Suzy believed that existing chocolate suppliers focused on importing a finished
product rather than developing their own goods.
Suzy quickly realised that there was a niche in the market supplying a wider range of
gourmet chocolates to business customers. To penetrate this market Suzy had firstly,
targeted luxury restaurants and hotels with gourmet chocolates for their guests and
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secondly she approached organisations offering to supply them with corporate gifts.
Suzy knew that the way forward was close attention to detail and offering a unique
product to potential customers. She intended to complement this by offering products
with local connections. This would help the business to operate effectively and efficiently.
