1 Assessment Version 1.0 Assessment Front Sheet Assessment TitleCase Study : Joy of Chocolate No. Learning OutcomeTask no 1 Analyse the main aspects of the managerial function in organisations1-5 Learner Declaration I certify that the work submitted for this Assessment is my own and research sources are fully acknowledge. Student Signature:…………………………………Date:………………..Qualification Module Code and title HND in Business F84T 34 Managing people and OrganisationsStudent ID Assessor’s Name Cohort Deadline Submitted on Batch 22/8/2019
2 Assessment Version 1.0 Assessment Brief Module Code and Title F84T 34 Managing people and OrganisationsQualification HND in Business Deadline 22/8/2019 Assessor’sName Assessment Title Case Study : Joy of ChocolateThe following assessments are based on the case study of Joy of Chocolate. It deals with the background and development of J.O.C. and the people involved with the company. It then relates the further development towards a merger/takeover of CG chocolates. Answers to questions can use either of these businesses before the merger. You must provide evidence from the case study in your answers. Scenario / Context You should read the case study below and follow the task instructions at the end. J.O.C. (Joy of Chocolate) was created in 1999 by Suzy Campbell and is based in Stirling. She funded her new business with her redundancy package from Safeway Stores where she had been General Manager. Suzy’s motivation was to fulfil her ambition of having her own business and achieve her dream of creating gourmet chocolates. In the five years prior to her redundancy Suzy had spent her holidays achieving professional qualifications in chocolate making and before starting the business she had spent six months gaining valuable work experience with various chocolate firms in Europe. In the early days Suzy considered survival a major achievement but as time passed her ambitions for the business grew. Suzy’s career in retailing had given her valuable managerialexperience. She was skilled in forward planning and had sales expertise developed through the years working with food suppliers. Suzy believed that existing chocolate suppliers focused on importing a finished product rather than developing their own goods. Suzy quickly realised that there was a niche in the market supplying a wider range of gourmet chocolates to business customers. To penetrate this market Suzy had firstly, targeted luxury restaurants and hotels with gourmet chocolates for their guests and
3 Assessment Version 1.0 secondly she approached organisations offering to supply them with corporate gifts. Suzy knew that the way forward was close attention to detail and offering a unique product to potential customers. She intended to complement this by offering products with local connections. This would help the business to operate effectively and efficiently.