BSBMKG510 Plan e marketing communications_Assessment (2).docx

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BSBMKG510 Plan e-marketing communicationsStudent Name:Joao Victor DominguesStudent ID:Assessment Type:Other:Assessor’s Name:Assessment Outcome: (S/NYS)Student Declaration:By submitting this assessment via Moodle, I declare that this is my own work and had not been copied or plagiarised from any other source. Please refer to the Student Handbook for more information.Assessment Conditions:Each assessment criteria is recorded as either Satisfactory (S) or Not Yet Satisfactory (NYS). A student can only achieve a ‘Satisfactory’ Assessment Outcome for the entire assessment when all assessment Criteria listed below are ‘Satisfactory’. A student who is assessed as ‘Not Yet Satisfactory’ is eligible for re-assessment with their trainer.All assessment answers must be typed, include this assessment cover sheet and uploaded in ‘WORD’ version to moodle. Assessment CriteriaElementPerformance CriteriaS/NYS1. Prepare electronic marketing strategy or plan1.1 In consultation with relevant personnel, determine electronicmarketing (e-marketing) purpose and objectives reflecting organisation s strategy, direction and values1.2 Develop an e-marketing strategy or plan that addresses aims and targets of organisation s existing business or marketing plan, and is consistent with organisational and budgetary requirements1.3 Develop a value proposition for e-marketing strategy or plan1.4 Identify, cost and detail e-marketing tools for the organisationand its products and services in the e-marketing strategy or plan1.5 Identify and incorporate e-marketing approaches, tools and strategies to reach target market and achieve objectives1.6 Ensure e-marketing strategy or plan includes an action plan, schedule and budget estimates for developing and implementinge-marketing strategies1.7 Ensure e-marketing strategy or plan includes effectiveness measures and meets legal and ethical requirements2. Prepare and evaluate website marketing strategy2.1 Evaluate website marketing objectives to ensure they are consistent with e-marketing strategy or plan, and modify if required2.2 Establish strategies for evaluation of website as a marketing toolBSBMKG510 Plan e-marketing communications Assessment 1 MarketingV2, Last updated on 23/08/2019
BSBMKG510 Plan e-marketing communications2.3 Evaluate website design according to e-marketing strategy, to ensure the design projects required image of the organisation, and conveys features and benefits of products or services; recommend modifications if required2.4 Evaluate website data recording, contacts and feedback mechanisms as part of website evaluation2.5 Develop website marketing strategy in accordance with, and for inclusion in, e-marketing strategy or plan2.6 Integrate website marketing strategy into overall e-marketing strategy2.7 Evaluate effectiveness of website marketing strategyFeedbackBSBMKG510 Plan e-marketing communications Assessment 1 MarketingV2, Last updated on 23/08/2019
BSBMKG510 Plan e-marketing communicationsASSESSMENT ACTIVITY: E-MARKETING STRATEGY/PLAN INSTRUCTIONS:

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