Introduction of a Business Plan.odt - Jordan Cox...

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Jordan CoxIntroduction of a Business PlanAssignment 5June 6, 2019Introduction of a Business PlanYour business plan introduction is different than your executive summary. Theintroduction should contain a two or three page management overview of the business.It covers the description of the business, the goals and why the business is a goodventure to start.The other parts of a business plan, like the management team outline, the financialplan, the marketing plan, etc., are all going to provide the reader with an intense lookat the business: the “ground floor view” of how the business will succeed.The introduction in a business plan should take all the parts of the business plan andsummarize them quickly.Do it first to capture a general overview. This way, you know what you will write aboutin greater detail as you complete all of the other parts of the business plan.Then, when you finish writing your business plan, do it last to make sure that you have

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Term
Fall
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Tags
Management, Jordan Cox, Introduction of a Business Plan, business plan introduction

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