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2014MRH300sTEST02MEMO.docx - SUBJECT MARKETING RESEARCH III...

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SUBJECTMARKETING RESEARCH IIIANNEXURE(S)2(3 and 2 Pages)PAGES4TIME120 minutesCODEMRH300SDATE3 June 2014MARKS60FACULTY OF BUSINESSCAPE TOWNMEMORANDUMNATIONAL DIPLOMA:MARKETINGEXAMINER:Dr N HAYDAMMODERATOR (INTERNAL):Mr. H AALBERSMODERATOR (EXTERNAL):Mr. C. MYBURGHSPECIAL INSTRUCTIONS:Label your answer book clearly: i.e. group A full time, group B full time orpart timeAnswer ALL the questions for both sections AandB.Write neatly and legibly.Write in blue or black ink, or pencil, butNOTin red or green.This is an “open book” test.You may make use of resources e.g. textbook, notes, laptop, etc.You may not borrow any item(s) from your fellow student!HAND IN YOUR QUESTION PAPER, CASE STUDY AND ANSWER SHEET!REQUIREMENTSANSWER BOOKAnswer sheetAnnexure A: Case study: The garden sprinkler system (handed to students 2 weeksbefore the start of the test)Annexure B: Extract Wikipedia “Irrigation”DO NOT TURN THE PAGE BEFORE THE STARTING TIME
Answer all the questions. Note that all questions pertain to the accompanying case study -SANParks. Please ensure to provide practical case study related examples in each instance.QUESTION 1: MARKETING AND MARKETING RESEARCHAssume you have been asked to conduct some market research for the client. How does marketresearch differ from marketing research? Illustrate your answer by means of using a practical example.
/ 2/QUESTION 2: MANAGERIAL ASPECTS OF MARKETING RESEARCH2.1Name two reasons why SANParks should attend the SAMRA Conference (June) of thisyear.
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Term
Fall
Professor
NoProfessor
Tags
Marketing, Quantitative marketing research

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