SEO Fundamentals: Your
Guide to SEO Success
Factors in 2018
Ready to learn the secret to
search engine optimization
Well, I hate to break it to you, but there
really is no secret.
There is no secret sauce.
There is no secret recipe.
SEO isn’t about magic tricks or gaming
What you really need is a thorough un-
derstanding of what people want when
they search – and why they want (or
The fact that there is no big secret is what
makes SEO so hard. It’s also a constantly moving target.
Executive Editor, Search
Danny Goodwin is Executive Editor
of Search Engine Journal. In addi-
tion to overseeing SEJ’s editorial
strategy and managing contribu-
tions from a team of 60+ industry
experts, he also writes news and
articles about SEO, PPC, social
media marketing, content market-
ing. Danny has been a profession-
al editor, writer, and ghostwriter
in the marketing industry for 10
years, creating content for SMBs to
global brands, spanning all things
search and digital. He formerly
was managing editor of Momen-
tology and editor of Search Engine