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Module 4 Discussion 1Research and describe a product ideation model or methodology. Describe the ideation approach andhow you might use it in your collaboration assignment for this module."When you want to challenge your usual way of thinking so as to come up with new ideas, havingconcrete tools will come in more than handy" (Mortensen, 2019). There are several brainstormingtechniques that we can use to come up with new ideas. One of these is re-expression. "Re-expressionis a method to help you think about the challenge (or your innovative idea) in a new and different waythat is also different from what your competitors are thinking" (Mortensen, 2019). Ways to use re-expression are by thinking of as many different words as possible about the product or service youwant to create or give. You can also use the senses to come up with different ideas or think as if you