Case Study Template (OM_SP17).docx - MANG 471 Case Study...

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MANG 471 Case Study Assignment Kelsey Pyle Crayola 1. Map Crayola’s five pillars of operational leadership to the competitive priorities in Table 1.3 . 2. Create an assessment of Crayola’s competitive priorities as it relates to their Asian expansion plans. 3. Which of the competitive priorities might present the biggest challenge to Crayola as it expands internationally? Question #1 Crayola’s five pillars of operational leadership are: Cost, Innovation, Quality and Ethical Responsibility, Sustainability, and Resilience and Agility. Crayola focuses on driving costs down out of operation processing so that they can investment more in the brand globally. Innovation is a top priority for Crayola. They were the first in their area to come out with non-transferrable markers, making it easier for younger children to draw without drawing on walls or furniture. This made consumers more at ease, thus driving profits for Crayola up. Quality and ethical responsibility for Crayola is critical starting with the supply chain operations. Crayola uses non-toxic waxes from the U.S. rather than products from overseas,

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