Exam 2 Review

Exam 2 Review - Radio & Records -1920's: big for radio...

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Radio & Records -1920's: big for radio (1924: 500 stations) -we are still living with the decisions made back then (implications now) I. The 6 "innovations of Radio A.THe technology of Radio 1. First thing that made radio different 2. the most compliccated technology for that time 3. Radio is "technologies", not "technology" a. Telegraph (1844): can use electricity to communicate. big idea for 1844. before it, no differencce between communication & transportatoin. It used Morse code by c. Wireless: wireless telegraphy w/electromagnetic waves; discovered in 1860's but used in 1888 --> American Marconi d. Marconi: sends signals over the air e. Complex sounds w/o wires: wireless telephony --> GE (b/c of the lightbulb) i. lightbulb allowed receivers to amplify sounds so that they can be heard (vaccuum tubes) 4. No "1" person invented radio, so no "1" company owned radio. 5. United Fruit was involved b/c they need to coordinate ships for fruit 6. US was nervous of radio b/c the military could use it. It was a very power medium. They didn't like that Marconi American was so powerful b/c it wasn't a US company & wouldn't be muscled. US gov't told Western Uion, AT&T, GE that they could pool patets together & make a holding company that would control radio. Marconi wouldn't be allowedd to be involved. The companies agreed --> RCA (1919). Radio Corporation of America &each word is significant. THe longterm ramifications was that RCA was the 600lb gorilla in the room for like 20 years. 7. The way radio makes money today is b/c RCA back then decided that that was the best way B. The Regulation of Radio 1. Navy wanted Radio 2. Radio uses limited resource of electromagnetica spectrum. If 2 or more people try to transmit on same frequency -not good a. Titanic sinks in 1912 b. Radio Act of 1912: must apply for lisence to transmit signals, which goes against 1st amendment c. gov't used Titanic as reason to keep tabs on who was doing signals b/ c too many amateurs were using up signals for rescue ships 4. JR Brinkley used radio to advertise his clinic. his clinic "cured" impotene. he had a surgical procedure (the money maker) w/goat glandds. no one was happy w/this b/c it maimed men 5. Radio Act of 1927 a. if you want to broadcast, you must get a lisence, you get a frequency, a power leel, a direction spectrum will be filled, but won't interfere w/eachother) b. Airwaves are a public utility, no one ownes then. license is for a lease c. PICAN standards: Public Interest, Convenience, And Necessity d. These things don't occur in other media 6. Communication Act of 1934 a. make the 1927 act permenant b. gov't can regulate any medium that uses broadcasting 7. Radio is held to a higher standard than non broadcast mediums. you cannot
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Exam 2 Review - Radio & Records -1920's: big for radio...

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