Week 8 (2).pdf - MKTG3307 Digital Marketing Week 8 Momoko Fujita Schedule Week 8 lecture outline \u2022 \u2022 \u2022 \u2022 4:00 \u2013 4:40 Connect Convert 4:40 \u2013

Week 8 (2).pdf - MKTG3307 Digital Marketing Week 8 Momoko...

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²!"e!"e(k 8 )l!"e±1t2u/r!"e ,o2u1t)l&i+n!"e 4:00 – 4:40 ¸..-o--,n--,n"$$# ""!332t & ¸..-o--,n554v"$$#110r332t • 4:40 – 4:55 ¹110r"$$#µ**)k 4:55 – 5:30 ¸..-o--,n--,n"$$# ""!332t & ¸..-o--,n554v"$$#110r332t ( ""!..-o--,n332t.); ºff-//.pµ&&%"$$# »¼º ½µ221s(('i ""!221s • 5:30 - 5:45 ¸..-o--,n221s443u++*l332tµ332t(('i..-o--,n
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>9The $rd step of an effective 3..72M strategy+$ -onvey and promote your brand message across all digital platforms in order to more deeply .TSSJJIHHW with your audience and .TSYJJUW them into consumers and brand advocates± .:459349340*.?9:99 FGFFSJII .:45934A;<;;0*=787?9:99 .3-,;565?9:990*=787 ($ ?:U83N3.>9T $ +$ =8S>9T<7R+>9T/*1,Y
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³0s0s!"e0s0s*m!"e+n1t 2´: µ,o+n1t!"e+n1t *m´/r(k!"e1t&i+n$g ±´*m-p´&i$g+n Assessments > Assessment 2 Steps you need to follow between Weeks 3 - 11 are: 1. Choose a local organisation 2. Talk to the organisation 3. Define and establish your campaign (make sure the organisation agrees to your plan) 4. Develop tactics to convey and promote your content 5. Create content pieces 6. Connect and convert around your content 7. Evaluate your campaign 8. Present your story!
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.MMFGFFSWJJU ($ :45YJJUYNNJJZ ?9:99FGFFIHHWNNIHHV WT IHHTSSJJIHHW FGFFSJII IHHTSYJJUW =8Social 61Local 72Mobile 61Lead 83Nurturing 61Lead -onversion Connect with the audience via social, local, & mobile Foster relationships with them Convert them from passive viewers to active participants
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>898TIHHNNFGFFQ± 712TIHHFGFFQ± 823TGHGGNNQJJ 2,JJW >898TIHHNNFGFFQ± ?9:99MMNNSP 712TIHHFGFFQ± 4./SWJJLLUFGFFWJJ 823TGHGGNNQJJ ,1,et social% $ Socialise with your audience. Choose the right platform for your message and the right message for your platform. >9Think local% $ Leverage your brand’s 1) geographic proximity in relation to your audience, and/or 2) its online proximity (shared interest). .3.ntegrate mobile% $ Optimise your content for mobile to better connect with your audience.
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2,JJW >898TIHHNNFGFFQ 8Social data 8Social advertising Use social to: 1. Amplify your content and message 2. Project your authenticity through transparency 3. Foster long-term relationships with new prospects and existing customers through social interactions
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¶+n$g´$g!"e ²·¸¹ 6y,o2u/r ´2u !d&i!"e+n±!"e Source Posts with more active and thoughtful interactions ( meaningful engagement ) signal social media that they should be prioritised (i.e.
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