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>9The $rd step of an effective 3..72M strategy+$ -onvey and promote your brand message across all digital platforms in order to more
deeply
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Assessments > Assessment 2
Steps you need to follow between Weeks
3 - 11 are:
1.
Choose a local organisation
2.
Talk to the organisation
3.
Define and establish your campaign
(make sure the organisation agrees to
your plan)
4.
Develop tactics to convey and promote
your content
5.
Create content pieces
6.
Connect and convert around your
content
7.
Evaluate your campaign
8.
Present your story!
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=8Social
61Local
72Mobile
61Lead
83Nurturing
61Lead
-onversion
Connect with the
audience via social, local,
& mobile
Foster
relationships with
them
Convert them from
passive viewers to
active participants
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●
,1,et social% $
Socialise with your audience. Choose the right platform for your message and the
right message for your platform.
●
>9Think local% $
Leverage your brand’s 1) geographic proximity in relation to your audience, and/or
2) its online proximity (shared interest).
●
.3.ntegrate mobile% $
Optimise your content for mobile to better connect with your audience.
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8Social data
•
8Social advertising
Use social to:
1.
Amplify your content and message
2.
Project your authenticity through transparency
3.
Foster long-term relationships with new prospects and existing customers through social interactions
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Source
Posts with more active and
thoughtful interactions (
meaningful
engagement
) signal social media
that they should be prioritised (i.e.
