>9The $rd step of an eﬀective 3..72M strategy+$ -onvey and promote your brand message across all digital platforms in order to moredeeply.TSSJJIHHWwith your audience and.TSYJJUWthem into consumers and brand advocates±.:459349340*.?9:99 FGFFSJII .:45934A;<;;0*=787?9:99.3-,;565?9:990*=787 ($?:U83N3.>9T $ +$ =8S>9T<7R+>9T/*1,Y
³0s0s!"e0s0s*m!"e+n1t 2´: µ,o+n1t!"e+n1t *m´/r(k!"e1t&i+n$g ±´*m-p´&i$g+nAssessments > Assessment 2Steps you need to follow between Weeks 3 - 11 are:1.Choose a local organisation2.Talk to the organisation3.Define and establish your campaign (make sure the organisation agrees to your plan)4.Develop tactics to convey and promote your content5.Create content pieces6.Connect and convert around your content7.Evaluate your campaign8.Present your story!
.MMFGFFSWJJU ($ :45YJJUYNNJJZ?9:99FGFFIHHWNNIHHV WT IHHTSSJJIHHW FGFFSJII IHHTSYJJUW=8Social61Local72Mobile61Lead83Nurturing61Lead-onversionConnect with the audience via social, local, & mobileFoster relationships with themConvert them from passive viewers to active participants
>898TIHHNNFGFFQ± 712TIHHFGFFQ± 823TGHGGNNQJJ2,JJW >898TIHHNNFGFFQ± ?9:99MMNNSP 712TIHHFGFFQ± 4./SWJJLLUFGFFWJJ 823TGHGGNNQJJ●,1,et social% $Socialise with your audience. Choose the right platform for your message and the right message for your platform.●>9Think local% $Leverage your brand’s 1) geographic proximity in relation to your audience, and/or 2) its online proximity (shared interest).●.3.ntegrate mobile% $Optimise your content for mobile to better connect with your audience.
2,JJW >898TIHHNNFGFFQ8Social data•8Social advertisingUse social to:1.Amplify your content and message2.Project your authenticity through transparency3.Foster long-term relationships with new prospects and existing customers through social interactions
¶+n$g´$g!"e ²·¸¹ 6y,o2u/r ´2u !d&i!"e+n±!"eSourcePosts with more active and thoughtful interactions (meaningfulengagement) signal social media that they should be prioritised (i.e.