Study Guide 1 - Media Studies as Communication Studies I PSU does something counter intuitive by having 2 main Comm departments The 2 departments

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Media Studies as Communication Studies I. PSU does something counter intuitive by having 2 main Comm departments. The 2 departments are artificially separated. CAS isn’t really mass communications A. CAS (Liberal Arts College). It deals with speech comm. Areas, public speaking, small group communication, organizational comm., conflict negotiation, interpersonal comm., health comm., rhetoric (persuasion). It doesn’t really speak about media. B. Then there s the College of Comm, which is film, journalism, advertising, PR, media studies. II. Commonalities to Communication A. language; symbols; messages; info; audience; listener; receiver; messenger; source; noise B. purpose: some scholars say tat can have communication unintentionally. C. “you cannot NOT communicate” D. channel = medium (visually, orally) III. Mass Media is Unique -audience is large, diverse an influences a lot of people (degree of power) -from a balance between source & receiver to a source centered system -multiple channels and they are important -noise is more significant in mass comm. -feedback is harder to analyze and isn’t central to the system -with feedback, receiver affects source (Nielsen Ratings) -Mass comm. Is fundamentally economic and industrial Principles of Media Industries I. Basic Framework for understanding Media Industries (Any media org does 1 of 3 things) A. Production 1. oversee progress/process of movie 2. obtains a script, get director a. Film: Miramax, Fox Searchlight b. TV: Bad Robot, Harpo c. Newspaper: NY Times B. Exhibition 1. A company that is responsible for delivering content directly to us 2. Tends to be spread out in the world a. Film: local movie theatres, Blockbuster, Netflix, Amazon b. TV: local FOX affiliate TV Station, Comcast, DirecTV c. Newspaper: NP Company, paperboy d. if name begins with W or K exhibitor C. Distribution a. Film: DreamWorks, Miramax, Disney, Warner Bros. Paramount, FOX, Columbia b. TV: FOX Network, NBC, ABC, CW, CBS c. Newspaper: Tribune Company d. Film and TV promote the movie/ program
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A. No company cannot have all the power b/c they will get lazy and the consumers will suffer B. We don’t want any of them to have a lot of power C. Each company wants all the power. They way they try to achieve this is thru the manipulation of 1. Horizontal Integration: when 1 or a few companies try to control an industry across the page. So
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This note was uploaded on 03/31/2008 for the course COMM 100 taught by Professor %3f during the Spring '08 term at Pennsylvania State University, University Park.

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Study Guide 1 - Media Studies as Communication Studies I PSU does something counter intuitive by having 2 main Comm departments The 2 departments

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