letrangiabao essay test.docx - 1)In my opinion the advertising appeals should have 3 characteristics to be effective First characteristics is meaningful

letrangiabao essay test.docx - 1)In my opinion the...

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1)In my opinion, the advertising appeals should have 3 characteristics tobe effective. First characteristics is meaningful it pointing out benefits that make the product more desirable or interesting to consumer. The second characteristic is believable, to sell more quickly the product or service must be believed by consumers. The last factor must be distinctive, they show how their product is better than competing brands. For example: the meaningful benefit of air-conditioner is control the temperature. 2) The benefits of five tools:-Advertising: more people know about the company and product.- Sales promotion: incentives to encourage the purchase or sale of a product or service.- Public relations: building up a good corporate image and handing or heading off unfavorable rumors, stories and event. -Personal selling: building customer relationships.-Direct marketing: obtain an immediate response and cultivate lasting customer relationship.
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