Standard #4 a. Program Outcomes for the Marketing Program Graduate Marketing Students will be able to …: Program Outcome 1 …explain concepts related to the marketing mix of product, price, place, promotion and the contribution of each to an organization. Program Outcome 2. …recognize the competitive and other external forces which impact an organization’s ability to execute a marketing plan. Program Outcome 3 …demonstrate knowledge of and experience with the marketing planning process and experience with data analysis for decision making purposes. Program Outcome 4 …show evidence of the ability to apply marketing theory in solving practical marketing problems. Program Outcome 5 …recognize political, legal, economical, and cultural forces which impact marketing around the world.
Performance Results Complete the following table. Provide three or four examples, reporting what you consider to be the most important data. It is not necessary to provide results for every process. Student Learning Results (Required for each accredited program, doctorate, masters, and baccalaureate) Performance Indicator Definition 1. Student Learning Results For Program Outcome #1 Explain concepts related to the marketing mix of product, price, place, promotion and the contribution of each to an organization.
- Spring '15
- Marketing, Program Outcomes, student learning results