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IMPROVING SEO RESULTS A Fast Start Checklist to review the key activities needed to improve your SEO Author: Dr Dave Chaffey, SmartInsights.com
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SEO Fast Start © Smart Insights (Marketing Intelligence) Limited. Please go to to feedback or access our other guides. 2 Introduction Improving SEO results SEO still demands attention from businesses Despite all the recent focus on content marketing and social media marketing, if executed well, SEO can still be a fantastic way to drive quality visitors who want to do business with you to your site. Some businesses and blogs, including SmartInsights.com deliver well over half our traffic from SEO through their SEO mastery, or the strength of their brand. We drive over 80 percent of our 500,00 monthly unique visitors from SEO! SEO Essentials SEO helps you increase visibility in the natural listings of the search engines shown in the example search below. It’s about getting your products and services in front of searchers who are researching or ready to buy.
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SEO Fast Start © Smart Insights (Marketing Intelligence) Limited. Please go to to feedback or access our other guides. 3 Introduction You will know that over the years, Google has made changes to increase the prominence of its paid ad listings, including removing the right sidebar ads in March 2016. Yet searchers favour the natural listings and since everyone who uses the web searches for products and services, you can’t understate its importance. It can make or break a business, unless your brand is extremely well-known. What is it? Search Engine Optimisation (SEO) SEO is a proactive, structured approach used to improve the position of a company in the natural or organic results listings of search engines for the keyphrases you target. It’s aim is to increase awareness and drive visits to a site from new prospects and existing customers. SEO is a fantastic opportunity for marketers since we don’t have to pay for the cost of AdWords, but you can see the challenge of SEO from the screen grab since much more screen real-estate is devoted to paid AdWords listings. Yet this research * shows the ongoing importance of SEO to business. It shows that the vast majority of searchers still click on the natural rather than paid listings. Which ranking factors are important to help me get more visits from SEO? To get the most from SEO you need to know which levers to pull will make the biggest difference to your rankings. Google engineers have said there are over 200 factors, but in this Fast Start guide we will show you the ones that really matter. We’ve outlined over 20 factors to review to help you improve your SEO with links through to more detailed guidance. Our 40,000 word 7 Steps Guides to SEO and Elearning course for Expert members which we link to will give you the full details.
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