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Unformatted text preview: BUSN 333-801 Professor: Marion Krien Student Name: Lan Yao Student #: 821 935 319 Quiz of Ch 4 – out of 34 marks. 1.What are the three steps in the writing process? (3) 1. Planning business messages. 2. Writing business messages. 3. Completing business messages 2.Describe the two types of purposes all business messages have? (4) General purpose: to inform, persuade, or collaborate with an audience. This purpose helps the overall approach you will take, including the information you gather, your choice of media, and even the way you organize your message. It also determines both the appropriate degree of audience participation and the amount of control you have over your message. Specific purpose identifies what you hope to accomplish with your message and what your audience should do or think after receiving your message. State your specific purpose as precisely as possible, even identifying which audience members should respond, how they should respond, and when. Once you have defined your specific purpose, you can decide whether that purpose merits the time and effort required for...
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This note was uploaded on 06/04/2009 for the course BUSINESS business c taught by Professor Marionkrien during the Fall '08 term at Seneca.
- Fall '08