9-30-08 - Entrepreneurship I Class Notes 9/30/08 THE...

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Entrepreneurship I – Class Notes – 9/30/08 THE SPEEDWAY THAT WON’T SLOW DOWN The largest growing demographic early 22-34 Skewed towards women DICK BERGGREN He used to race in NASCAR Has his own magazine Speedway Illustrated Magazine Pitt Reporter Dick’s dilemma Problems balancing personal problems with business He missed his 40 th anniversary He was having health issues He was in his 60s NASCAR is a LARGE and GROWING market He knew how to RACE that was it he is sort of employed, sort of an entrepreneur What is he deciding: o Whether to stick with the magazine o He was going through business plans Huge toll on his health TOLL ON PERSONAL LIFE: TIME –BINDING he doesn’t have time to do anything This is just like the Taka case
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QUALIFICATIONS: He had really good instincts: o He had the experience o He was a former NASCAR driver o He knew what the driver was thinking and he knew how the cars operated He was really good a predicting what was happening He was a broadcaster, writer, and editor o But as an entrepreneur, he was the PUBLISHER of the magazine Responsible for the content A LOT OF MULTI-TASKING WHY DID HE PICK THIS CAREER PATH He was in a really bad accident o He made a promise to God to stop racing NASCAR When was NASCAR started? 1947
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9-30-08 - Entrepreneurship I Class Notes 9/30/08 THE...

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