10-22-08 - Entrepreneurship Review 10/22/08 Essays: Study...

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Essays: Study Questions 1-3 Horatio Alger – “From rags to riches” – creativity Kohlberg Construct – how people arrive at moral judgments – the 6 stages Ends-and-Means Issue BIG THING: Read the first 5 situations at the beginning of chapter 9 Pick the best answer for each Market analysis –do you have an adequate base to generate revenues Target – the group you want to reach o Burt’s Bees – people who like all-natural products, green-friendly, women Anyone who is not in that demographic – secondary market What questions do you need to answer in advance Secondary research comes first o Studies, articles, research done by other people – researching other people’s research first Then conduct primary research o Be careful – make sure your sample is representative Email survey Questionnaires o Problem with email – the respondent cant interact the with the experimenter o Phone surveys – o Interviews – face to face Good because you can interact with the experimenter Distinctions between answers – SENSITIVE MEASURE
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10-22-08 - Entrepreneurship Review 10/22/08 Essays: Study...

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